Identity: the phenomenon

There is a study conducted by psychologist Henri Tajfel in which he showed how boys from the same school would, when randomly placed into groups, discriminate against the boys in the “out-group” and favor those in the “in-group” because they believed there was a reason for the separation. His conclusion: the Social Identity Theory. Comprised of three stages- categorization, identification, and comparison- it explains how people instinctively put themselves into groups and discriminate against others for “flimsy” reasons.

Is this, perhaps, an explanation for the phenomenon of “identity”? Or does it seem too reductionist to say it is just “in our nature”?
Why do people categorize differences and why do we take pride in our own differences but judge others for theirs?
My own theory (which I am now going to call the “Fear-of-the-Lonely Identity Theory”) is that we feel the need to categorize people in order to believe we understand them, and that we place ourselves into those groups to feel that we are not alone.
In reality, though, we all know that those labels we place on people do not really define who they are, so why do we go against our logic and convince ourselves to believe it is true?
Surely the comfort gained is not worth the cost.

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Untitled

Hi. I’m a socialist pan-sexual Chinese-American.
What do you think of me so far?
What if I said I was a right-wing straight Jewish dude?
I suppose that’s one benefit of the internet. We don’t typically introduce ourselves with a list of categories under which we fall, but had I met you in person you would have thought (whether consciously or subconsciously) about the type of person I was based on where I come from, how I looked, dressed, talked, or whatever other assumptions you would make about me.
Now that I’m meeting you online, however, you have no idea who I am and can judge me based only off of what I say.
(The ultimate hiding place?)
Welcome to the internet. I’m a culture-less, gender-less, political-view-less, sexual-orientation-less human being (or so you think). It’s nice to meet you.